Our Vision

OUR Vision

The Ultimate Bowls Championship is a celebration of the sport of lawn bowls. It has been designed to respect, showcase and grow the game we love.

The vision of the Ultimate Bowls Championship is to promote the sport of Lawn Bowls and to develop strategies to engage with bowls enthusiasts and attract new people to our game.

The exciting format has been designed to reach a wide audience from all over the world through the brilliant broadcast package that we have been able to secure.

The UBC will be great to watch – with our innovative scoring system, every bowl has the potential to score points, keeping spectators on the edges of their seats!

Initially, the UBC events will be held in Australia but the company has a strong focus on increasing the participation of our sport throughout the world which could result in events being staged overseas in the
near future.


UBC is Built on
Three Core Elements